Connected TV is rapidly reshaping India’s viewing habits, prompting a rethink of traditional audience measurement systems to ...

Meta’s exploration into the connected TV space comes as its competitors continue to strengthen their positions ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

Digital advertising’s dividing line between performance and awareness channels is crumbling, and AI is the wrecking ball.

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing.

Jointcommerce Launches A21+ 'Household Targeting' Solution For Connected TV Video Advertising. EINPresswire/ -- JointCommerce, a leading ad-tech and media platform connecting brands with verified A21+ ...

UK marketing budgets have risen for a second consecutive quarter, remaining in positive territory for Q3 2025. Just over 22% ...

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail ...

(NYSE: XPER) today announced a strategic partnership to integrate TiVo’s enriched program metadata across Comscore’s cross‑platform audience measurement, unifying content identification across linear ...

As Canada’s most-watched network, CTV delivers everything from compelling dramas to reality competitions that have gained ...

On the glass' viewing has shifted decisively toward connected TV, where advertisers expect more than reach-they expect results. CTV has opened the door to a new era of accountability, where ad ...

Shares of iRobot (IRBT) are surging on Wednesday after the company's marketing chief, Athena Kasvikis, shared positive ...