Attracting and retaining the highest value customers is important, but accurately calculating CLTV is trickier than it may seem. A customer’s lifetime value is more important for an organization than ...

Some seasoned entrepreneurs may say “break even” or some other number is the most important metric, but I believe “lifetime value” is perhaps the most significant measure to benchmark. I also know ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Use our handy LTV Calculator below to work out the Lifetime Value of your users. You can also derive the average revenue per user or the average length of your customer relationships you would need to ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

What Is Customer Lifetime Value? Customer lifetime value (CLTV) means the total expected sales a single customer will generate throughout the business relationship with a company. CLTV is a pivotal ...

How many customers do you know and how many of them can your team motivate to spend more and visit more frequently? With digital orders increasing, understanding who your guests are and investing in ...

In previous analysis columns, we’ve tried to demystify some of the analytical tools used by successful catalogers. Profitable and growing companies know and understand the marketing, database, and ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

Not all marketers know the worth of customers. Here's a case study on one way to analyze an acquisition strategy and estimate marketing costs to calculate the lifetime value of a customer. The value ...