Hyram Yarbro wasn’t all that into CeraVe at first. The skincare brand, owned by cosmetics giant L’Oreal (LRLCF), came in minimalist, almost clinical packaging that didn’t do much for him. “Then I ...

CeraVe today (Oct. 6) has been named the official skin care and hair care partner of the NBA, per details shared with Marketing Dive. The L’Oréal-owned brand will promote the partnership, which ...

While Super Bowl LIX was a winner for women-focused ads by Nike, the NFL and Dove, the big game was missing the “creative freshness and epic fun” that audiences and the ad industry have come to expect ...

NBA partnership to promote dermatologist-developed skincare through season-long campaigns and community initiatives. Official release NEW YORK, Oct. 6, 2025 – CeraVe, the #1 dermatologist-recommended ...