Advertising is an important way for a company or organization to get the word out about a product or service and grow a customer base, which usually translates to increased sales and higher profits.

The psychology of color—and its power of persuasion—are critical aspects in marketing, where competition is steep and both consumer attention and product cycles are short. New research on color theory ...

This post is part of the On the Margin blog. Consumer views of quality and value at Chipotle Mexican Grill Inc. remain low nearly two years after a series of food safety incidents hammered sales, ...

Brand perception today has an increasingly immense influence on consumer behavior and market positioning. Defined as the collective opinions, beliefs and emotions held by consumers toward a brand, ...

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect ...

Edible insects have many benefits. They are a good source of alternative protein, a rival to plant-based meat; they are often considered more sustainable than conventional meat; some insects are even ...

“Consumers across all five regions predominantly perceive the greatest benefits from innovations in ‘Digital Communication,’ followed by ‘Food and Nutrition,’ ‘Household Appliances,’ and ‘Computer ...

When it comes to consumer perception, the top of the leaderboard for car brands has remained stable, but with the “perennial leaders” seeing significant swoons, other brands are closing the gap, ...

“Most businesses are going to have keywords or targets within their campaigns that are focused on their own value ...

In completing its 2011 Car Brand Perception Survey, Consumer Reports discovered that two automakers tied in a statistical dead heat for the top spot with consumers. The publication revealed that a ...