What we recognize as creativity in AI is actually coming from a source we’re intimately familiar with: human imagination.

Creativity has long been treated as a defining human trait. It shapes art, science, and problem solving, and it helps societies adapt and innovate.

While generative AI can match or exceed average human creativity on certain tests, the most creative humans still outperform machines.

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: ...

As leaders evaluate AI investments and cost structures, the more important question may not be what can we automate, but what ...

In my article, “Searching for Meaning Beyond the 'Midlife Crisis',” I suggested that we move beyond labeling anyone from the age of 50 to 100 as a “senior” and, instead, look at this span of ...

Top-tier creativity remains elusive to AI. Models can’t help but repeat ‘safe’ ideas over and over. In A Nutshell AI ...

The advertising industry is at an inflection point. After years of chasing every trend, reacting to every moment, and optimising for immediate visibility, brands are confronting an uncomfortable truth ...

In my article, “Searching for Meaning Beyond the 'Midlife Crisis',” I suggested that we move beyond labeling anyone from the age of 50 to 100 as a “senior” and, instead, look at this span of ...