Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously optimizing ...

Wiland launches MarketSignals Custom Personas—a custom, spend-based segmentation solution to help marketers find, keep, and grow their best customers.

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

For decades, marketers have relied on segmentation to understand customers. But consumers don’t stay in neat boxes. Behaviors evolve, influences spread, and groups form and dissolve in ways that ...

In Colorado, marketing intelligence firm Wiland has further enhanced its MarketSignals platform with the addition of Custom ...

Custom Personas powered by real spend data--built to help you find, keep, and grow your most valuable customers. NIWOT, Colo.--(BUSINESS WIRE)--January 15, 2026-- Wiland(TM), the leading provider of ...