TV commercials were my childhood TikTok before any of us were using terms like “short-form video.” But like most creative ...

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...

The Drum Honors is our year-end celebration of the companies, people and work that performed best across The Drum’s entire global awards program over the course of the year. Now, for the 2025 edition, ...

Demand Gen campaigns may be the newest addition to the Google Ads toolbox, but they haven’t received the same attention or hype as Performance Max. At the core is their divergence from Google’s ...

Uncover the evolution and impact of Bauhaus graphic design in this insightful post. Discover how it shapes the future of business aesthetics. Based on your profile, your project requires a Strategic ...

Invest in your creative and professional development this summer with credit-bearing courses designed for professionals looking to upskill or reskill, graduate students seeking specialized knowledge, ...

To stay on trend with my end-of-year blogs, this month we’re going to be looking at Graphic Design trends for 2026. What catches the eye more than movement? Try incorporating animation in your social ...

What if you could transform your design projects with a single, versatile toolkit? Enter the world of flat graphic design, a style celebrated for its bold simplicity and unparalleled clarity. In the ...

What’s old is new again at the McDonald’s hamburger chain. Five decades ago, McDonald’s TV commercials showcased the whimsical world of McDonaldland where lived Ronald McDonald, Grimace, Birdie, ...

From fantastical worlds to personalized Ghibli-esque portraits, social media is flooded with AI-generated images that were created by merely a prompt. But what may be a fun tool for the average user ...