Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

OpenAI has begun testing advertising in ChatGPT. Ad experts said OpenAI will need to prove a chatbot can actually sell.

Homes.com’s Chris Mumford shares digital branding strategies agents need to stay visible, build trust, and win more listings ...

New Delhi, Jan 25 (PTI) Amidst geopolitical tensions escalating across multiple continents, President Droupadi Murmu on ...

The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads.

Edward Durell: After university, I qualified as a chartered accountant and went on to work at PwC for many years. Later in my ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Subscription companies are using AI to make telco bundling work across dozens of markets at once as ad costs climb.

The advocates estimate their surtax, with a lower trigger point, would apply to fewer tax filers, 2,300, than McKee's which ...