With events are currently on pause across the globe as a result of the COVID-19 pandemic, it’s an excellent time to study the strategies and tactics of some of the most successful B2B event marketers ...

After years of virtual-only connections and hesitant hybrid attempts, in-person events are roaring back — and it’s a breath ...

Digital events have taken precedent in modern B2B marketing, with many organizations turning to virtual platforms to engage their prospects, buyers and partners. Social distancing and the pandemic ...

“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president of digital ad sales for The Weather Company.

Don’t reinvent the wheel! Use these highly effective and successful event marketing strategy examples to inspire your next campaign. How important is event marketing? According to PwC, the second ...

Standing room only: That’s what you want to achieve with your upcoming event. You’ve built up such a big surge of anticipation that there’s more demand than capacity. Event management and ticketing ...

As companies navigate both a return to physical events and a continuation of virtual events, RainFocus has raised $60 million to build out its events marketing platform. As companies continue ...

This post is sponsored by Cvent. Today’s B2B marketing landscape is characterised by a volatile economic and political climate, coupled with fierce competition. To stand out and make a significant ...

Here’s how your brand can plan and create successful experiential marketing events and how these events can significantly boost your ROI. Defining experiential marketing events Why experiential ...

Event Marketing Strategies – EMS has shifted its focus away from specific events and toward creating experiences at events, venues or spaces that work for clients, such as Z Gallerie’s grand opening ...

Opinions expressed by Entrepreneur contributors are their own. Events, large and small, can be a great way to promote your business, and perhaps turn a profit in the process. I didn’t take the idea of ...