As hospital and health system marketing has, in effect, become digital marketing, its executives are increasingly turning to other C-suite leaders such as CIOs and chief digital officers to ...

Personalized, digital tools are the future — and the now — of hospital and health system marketing, while “the days of general, mass marketing are coming to a close,” said Tim Shonsey, vice president ...

Targeted mass marketing was developed by direct mail businesses in the 1960s and 1970s to enable customers to be segmented by age, geography, or income. Today, thanks to the internet, social media, ...

Mass marketing is dead, and targeting is everything. So says Dennis Galbraith, chief marketing officer for Potratz, in his latest video installment. In “Hard Facts: Marketing Your Inventory,” ...

A drug dealer who used "mass marketing" tactics to sell drugs has been jailed for two-and-half years. Derbyshire Police said Diontai Simpson sent out "three to four messages per day" to prospective ...