From mentions to sentiment, new AI KPIs show marketers how LLMs shape visibility, perception and authority in the buying ...

Trust-building is predictable. Humans form trust in known ways. And when that trust-building happens digitally, it’s ...

Cash flow is the heartbeat of any business. Without it, even profitable companies can quickly run into trouble. Accounts receivable (AR), the money owed to a business by customers, is a critical ...

Start by commissioning every business unit to identify the top GenAI use cases that address pain points within their unit and ...

Discover how accounting teams use AI to automate tasks, boost accuracy, and stay compliant — the ultimate playbook for smarter, safer finance.

Recycllux is tackling marine plastic pollution with a platform connecting companies seeking to offset their plastic footprint ...

AI bubble about to burst? Nonsense, says Fausto Fleites, who offers best-practice lessons for turning AI concepts into valuable production services.

Overview:  Generative AI shifts marketing from static campaigns to dynamic, real-time personalization powered by first-party ...

Choose Your Own Adventure books are formatted so the reader must choose from two or three options to determine how the story ...

Your calendar tells a story about how you work—how you prioritize, communicate, and make decisions. In an era of hybrid ...

For all of the ad tech industry’s sophistication, fragmentation remains its original sin. The solution isn’t a mystery.