On a molecular level, humans can see in color because of our cones, special light-absorbing cells that sit on the outer layer of the retina. Each eye contains between six and seven million of them.

Researchers have discovered a new color, "olo," by using a laser to stimulate green cone cells in the retina, enabling test ...

Scientists have created a color that lies outside the range of normal human vision. Using laser pulses to stimulate specific cells in the retina, a team from UC Berkeley and the University of ...

Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has previously never seen before. They're calling this new shade 'Olo.' ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” and describe it as an “unprecedented,” ultra-saturated, bluish ...

Using human cells was key because you can't study how humans see color in a fly, or even a mouse. "Mice don't sense red," Johnston says. "They don't have these red-detecting cells.

A mid global conflicts and endless sources of stress, Pantone's color of the year for 2024 is PANTONE 13-1023 Peach Fuzz, a gentle and nurturing peach shade that serves as a reminder to slow down ...

A paradigm shift in color perception would not only mean new standards would need to be developed, but also might translate to more vibrant digital displays, printed materials, textiles, video and ...