The logo will be used in conjunction with diversity-focused IBM programs and initiatives, BM’s Chief Diversity Officer Lindsay-Rae McIntyre said in a news release Friday. She said the new symbol is a ...

This vintage poster collection is a must-see for any graphic design junkie. Everyone knows the Eye, Bee, M poster designed by Paul Rand in 1981–the same legend who drew IBM’s blue stripe logo. His ...

IBM has proudly introduced a new, rainbow take on its logo in a sign of its continued support for the LGBTQ community. “Today, I am proud to introduce a new symbol that will represent IBM’s ongoing ...

Red Hat Inc. is dropping its legendary “Shadowman” logo after almost 20 years as its proposed $34 billion acquisition by IBM Corp. nears completion. The enterprise software company debuted its new ...