Fans threaten to switch off ITV if World Cup matches have mid-game adverts after fury over Six Nations

FOOTBALL FANS have warned they will boycott ITV’s World Cup coverage if football matches are interrupted by mid-game adverts.

ITV uses in-game adverts during Six Nations in UK first

An advert was shown in each half of France's victory over Ireland in a 'double-box' format, lasting for 20 seconds.

ITV to air in-game adverts for Ireland’s Six Nations clash against France, and fans aren’t happy

For the Six Nations opener between Ireland and France on Thursday, ITV will add split-screen adverts while scrums are being set.
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ITV told they should 'never show Six Nations again' after controversial mid-match adverts

Rugby supporters have reacted with fury this evening after ITV deployed split-screen advertising during the Six Nations ...