PRESSADVANTAGE – Blue Interactive Agency, a full-service digital marketing firm based in Fort Lauderdale, has introduced a ...

If small businesses want to reach more customers and boost their profile, they don’t need to look too far for marketing ...

You no longer have to land someone famous as a brand ambassador to get people talking about what you’re selling—a dedicated ...

Influencer marketing has become one of the most powerful drivers of brand growth, but it’s now facing a challenge that most ...

Automakers are recalibrating their communications strategies, and advertising budgets, to focus on influencers to get product ...

Unilever’s home care division, which counts Cif and Persil among its portfolio, is pushing creator-first comms via its ...

All businesses have the same basic aims: to attract, convert and retain consumers. For online businesses (and increasingly ...

Undisclosed influencer promotion was present in more than 80% of high-engagement social media posts related to prescription ...

The beginning of the millennium marked the dawn of modern internet culture. For the first time, ordinary people could create ...

Luckily, Inc.’s annual Power Partners list highlights the best-in-class companies that focus on advertising and marketing so ...

The data supports that perspective. A strong majority of marketers (92%) say seeding has increased brand awareness, and 76% ...

Not long ago an experimental undertaking, influencer marketing has rapidly matured, making the transition to the digital marketing mainstream as a go-to strategy. And 2020 seems destined to be yet ...