2024 At the top of the list is the recent Jaguar rebrand, obviously. This is probably what prompted the post, and it's well justified as a candidate. If ever a car logo redesign was unnecessary ...

Soon the redesign sparked a frenzy of backlash, receiving a host of logo design comparisons from ... As we saw with the recent controversial Jaguar rebrand, branding evolutions big or small ...

Blocking out the noise, in the space of 12 months Cerrato and Bremont have quietly gone about bolstering the Terra Nova’s ...

The world of car brands is full of innovation, success, and awe-inspiring designs. But let’s be real. Even the most iconic ...

The radical EV continues turning heads, for better or worse. Jaguar’s controversial Type 00 EV concept made a statement ...

Although already impressive, Genesis gave the GV60 its first major redesign since launching in 2021 with even more driving range, a stylish new design, and fun features like Virtual Gear Shift (VGS).

One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...