One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

Few logos carry such weight and history as that belonging to car manufacturer Ford. The logo design is as iconic as the brand itself, and one that is cemented into consumer consciousness.

Create exuberant. Live vivid. Delete ordinary. Break moulds. Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its centre. Initial bafflement ...

Apple just released a variety of new beta software updates, including iOS 18.4, iPadOS 18.4, and macOS 15.4. The latter two updates introduce Apple’s big Mail app redesign to the iPad and Mac.

The winning studio was selected as a "unanimous favourite" from a five-strong shortlist for its proposal to take an "archaeological approach" towards the redesign. It will now work with experts ...

Here's the thing most branding “experts” won't tell you: 90% of logo redesigns are expensive exercises in corporate ego masturbation. They don't move the needle on sales. But Heinz? They're different.

What seems unlikely is any revolutionary redesign. The equity built in the current logo is too valuable to abandon, and Lexus's brand has always valued evolution over revolution. Consistency builds ...

Soon the redesign sparked a frenzy of backlash, receiving a host of logo design comparisons from ... As we saw with the recent controversial Jaguar rebrand, branding evolutions big or small ...