One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

It turns out that Jaguar had millions of highly opinionated fans, who expressed themselves not only quite lucidly, but regrettably quite personally towards chief creative officer Gerry McGovern and ...