One of the biggest criticisms leveled at Jaguar when the campaign kicked off was that they risked alienating the traditional, stiff-upper-lip customer base. While it was predictable that a number of ...

In these days of easy access to 3D modelling software and image editing apps, your first thought might be that the photos of ...

A car's dashboard is more than a place to show information on dials and gauges. It can be a center of design and innovation, ...

Create exuberant. Live vivid. Delete ordinary. Break moulds. Copy nothing. It ends on the new Jaguar logo, which blends upper- and lower-case letters, a capital G in its centre. Initial bafflement ...

Jaguar is working on three ultra-luxury EVs to replace its current lineup The first will be a four-door grand tourer, debuting in late 2025 and ushering in the new JEA platform The grand tourer ...

While I've stressed the importance of timelessness, knowing where logo design is heading is crucial. Here are some trends to keep an eye on: Lesson: Even established brands need to evolve, but the key ...

A revised Jaguar logo also sits in its centre, while there are some other subtle styling tweaks dotted around the general exterior, too. Inside, it's mostly the same as it was before, but the ...