Reader's discretion is advised. The film follows Jules, a helpline operator for a service assisting women traveling alone at night. During his shift, he receives a call from Klara, a young mother ...

From hair growth serums to TikTok-viral blushes. Tamim is a beauty writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music.

I love this for my bottom lash line in particular because it makes my green eyes pop.” —Jenna Rosenstein, beauty director ...

Latina makeup has taken over the internet. This trend involves people going from bare-face to full-face glam Latina makeup in a smooth transition. The viral makeup trend of 2025 has flooded social ...

Finding cruelty-free beauty products is no easy feat. Trust me: I have had trouble with this ever since I became passionate about animal rights at age 14. With over a decade of experience with ...

This story first appeared on Wednesday, January 8, 2025, in The Strategist Beauty Brief, a weekly newsletter in which our beauty writers share their must-tries, can-skips, and can’t-live ...

Every year, my job as a beauty director is to take the beauty looks that we see backstage at fashion shows and what's poppin' off on social media, funnel them into my brain, note the similarities ...

When A-listers like Ariana Grande and Khloé Kardashian need to look flawless on the red carpet, they call make-up artist Ash K Holm. Known for her precise technique and trend-led looks, who better to ...

Laura Geller shared new makeup tips for women over 40. They focus on how to achieve a smooth, glowy base and bright eyes. Keep reading for her advice and product recommendations that won’t ...

Between January and November 2024, more than 400,000 uploads of videos with “GRWM” in the title had been posted on the platform, many of which show the laborious make-up and hair routines ...

Throughout history, Black beauty has been ahead of the trends. Think: XXL acrylic nails (now seen on Marc Jacobs) to minimalist makeup appropriated as a “clean girl aesthetic.” Meanwhile ...

In the beauty sphere, there was the “cherry mocha girl,” ’90s-era flipped bobs, and an obsession with blush. This is all in the rearview mirror, of course — because 2025 is now here.