DTC players ranging from financial products to skin care brands shared insights and marketing advice at Ad Age’s NextGen ...

Schubert b2b has unveiled its latest video, “Why Doesn’t Email Marketing Work Anymore?” as part of its Marketing Shorts series. The video offers practical strategies to help businesses execute ...

Have you ever wanted to buy something, only to find yourself overwhelmed by eight different options for the same product? Take applesauce, for example—what used to be a simple choice now feels like ...

Cindy Engstrom, Michael Hyman, Rachel Sanders, Audrey Leibovich, and Alex Krooglik. (Rhodium Photo) Former Petabyte ...

Labels, often described as limiting, may have positive outcomes on multiple dimensions when it comes to diagnosis and ...

At SXSW, CMO Katie Welch talked about the yearslong route to Rare Beauty launching a brand campaign and why community is a two-way street.

Let’s explore the key marketing and design trends shaping 2025—and how your business can take advantage of them.

West One Music Group has added trailer music production company Q-Factory Music to its collection of label partners ... will handle all administrative responsibilities — including marketing, ...

The U.S. Department of Health and Human Services has extended the decision deadline on updating the 'healthy' nutrient content claim for food packages to April 28, due to a freeze on new rule ...

Highlighting the source of food as animal- or plant-based on carbon labels can drive consumers to choose more climate-friendly options. This simple labeling change helps people make informed ...

Wishpond introduces a fully customizable white-label solution, enabling businesses to brand and resell SalesCloser AI under ...

One of the most offensive practices is marketing dosages – where brands add just enough of an ingredient to be able to mention it on the label, but not enough for it to actually do anything useful in ...