Long John Silver’s, the iconic quick-service restaurant chain celebrated for its delectable seafood offerings, unveiled its latest innovations – the Long John Silver’s mobile application and a new ...

Loyalty programs are no longer punch cards and stamps and have become an integral part of everyday life on customers’ ...

Portillo’s, the fast-casual restaurant concept known for its menu of Chicago-style favorites, today announced the launch of Portillo’s Perks, an app-less loyalty program that rewards guests for their ...

Loyalty programs are having a full-circle moment. Before the digital age, they were mostly punch card-style analog programs. Then, came email signup lists, and for a while it seemed like every other ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand gains a form of physical presence while simultaneously enhancing the digital ...

Long John Silver's is diving headfirst into the digital age with the launch of a mobile app and loyalty program, Seacret Society. The initiatives aim to enhance the customer experience and reward ...

Seafood QSR chain Long John Silver's, which has more than 500 locations across the U.S. in addition to restaurants in Indonesia, Singapore, Malaysia and Thailand, has unveiled a mobile app and its ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. What is a loyalty program? It’s a program designed to get ...

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers and increase lifetime value for the business, said Chief Marketing Officer ...

Photo Credit: IPhone apps for OYO, Airbnb Trivago, Booking.com, Expedia, Agoda, Hotels.com and Hostelworld. Adobe Stock / Koshiro K On the competitive disadvantage front, Dan Wasiolek, senior equity ...