Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial intelligence can improve pla ...

Zapier reports on the risks of wasted AI tool subscriptions, highlighting common pitfalls and offering four strategies to ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints and workflows that produced them.

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Zapier reports five workplace AI agent examples that enhance workflows by automating tasks like sentiment analysis, lead ...

Implementing these changes “helped to increase mentions of HubSpot in AI answers by 58 percent, and the number of times ...

Launching a new product in a packed pharmaceutical market requires an incisive marketing strategy. Learn more here: ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Last year was another exciting one in the world of experiential – even more evidence that consumers are valuing the tangible in an increasingly digital world, that brands are seeing ‘in real life’ ...

The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.