NEW YORK--(BUSINESS WIRE)--Veritonic, the industry’s comprehensive audio research and analytics platform, announced today the launch of its audio Attribution solution, helping brands track and measure ...

Tasked with measuring and reporting on performance, today’s State and local governments face multiple challenges in how they implement a performance measurement program. It often starts with a general ...

Using information technology to measure business performance involves IT systems gathering data and analyzing it. Business performance management systems allow managers to examine details about ...

DETROIT—GSTV, a national network that provides video content to many fuel retailers, has announced that it is working with cross-platform TV measurement company iSpot to better measure and understand ...

Google has just announced three new tools to measure cross-platform app conversions, strengthen performance with privacy-focused measurement, and adapt to iOS and Android standards. Cross-platform ...

CMOs face pressure to link ad spend with business results, but legacy measurement tools lack trust. Leading firms use AI-powered solutions, combining Marketing Mix Models (MMMs), incrementality ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

BOISE, Idaho--(BUSINESS WIRE)--Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today announced the launch of an API that will enable advertisers to ...

Short-form video platform TikTok has launched new ad solutions and performance tools to help brands drive engagement and achieve their business outcomes on the platform. The announcement, made at ...

Opinions expressed by Entrepreneur contributors are their own. A common challenge founders face when they outsource to a software development company is tracking the performance of developers. Since ...

Effective performance measurement and attribution solutions are an integral part of middle-office operations, and core to being competitive and compliant in an increasingly unpredictable market. BNY ...