Social media reacts to conference's floor pattern, design
2025 Big 12 Tournament: Explaining logo-centric court with conference branding scattered throughout floor
The Big 12 Conference last month unveiled a brand-new, aesthetically unique court for this year's basketball championships that is riddled with logos and brands in a stark contrast from the old-school hardwood look of yesteryear.
Big 12 chief marketing officer Tyrel Kirkham is one of the league employees tasked with modernizing the conference. In 2022, ...
3don MSN
The logo'd court at the Big 12 Tournament is causing quite a stir. It's cool or crass, awesome or an eyesore, depending on ...
Fully adorned with “XII” symbols, the court has been panned as headache-inducing, although the Big 12’s commissioner said ...
Big 12 commissioner Brett Yormark defended the floor as the Big 12 men’s tournament got underway Tuesday.
Goodbye, clean and traditional hardwood. Welcome, a court emblazoned with hundreds of "XII" logos that stretch from baseline ...
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