According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

The controversial Jaguar Type 00 electric vehicle has been spotted for the first time on the road since the rebrand of the ...

A closer inspection of the new Mazda logo reveals why it was so well received, with a simple yet striking black outline giving it a much-needed modern upgrade. The signature 'M' s ...

Many of the complaints were levelled at the new Jaguar logo, with Jaguar’s design team criticising the “playful” looks that don’t speak to the Concept 00’s bold physical presence.

Signed by as many as 30 members of the design team, the letter criticized the new logo’s design and the decision to rely on external input for a project so closely tied to Jaguar’s identity.

The British carmaker decided to join other brands that thought they should stand for more than good products, but that can prove to be a disaster for it.

Meanwhile, the new logo of the JioHotstar has sparked some reactions on the internet. One user called it “the biggest ...

This week, Walmart’s brand refresh annoyed the internet with people complaining they couldn’t see the difference between the new logo and the old one. A few months ago, Jaguar drew alarming levels of ...

Explore the fascinating stories behind 11 iconic vintage car logos. Learn how design, history, and identity shaped these timeless automotive symbols.

Our photographers caught a prototype of Jaguar's future EV model previewed by the highly controversial Type 00 concept, and ...

British car maker Jaguar Land Rover will invest £65 million (€77m) to expand its custom paint services, the firm announced on Monday. New paint facilities will be created in Castle Bromwich in the UK, ...