In a flat reimagining of the classic design, the prospective new Paramount logo is a tepid reinvention, signalling a new and uncertain era for the studio. Revealing the new design during an ...

The film production company adopted its mountain logo in 1914, and artists have created various versions since.

Hodkinson didn't care for the Famous Players name, so he settled on a new one: Paramount. Needing a logo, Hodkinson sat down at his desk and drew a mountain on the blotter paper, adding a halo of ...