Revenues and stocks are down at Nike to begin the new year, and the company is making a change at the top of its leadership ...

But some observers have said that Nike has tended to prioritize men over women, and have noted that celebrity collaborations don’t always work. After trying to sell more products on its own for ...

Details of the Nike collaboration with Kim Kardashian's Skims are being kept under wraps, with insiders citing secret ...

Think Nike and Michael Jordan or Pepsi and Beyoncé ... and storytelling—qualities celebrities excel at on social media. Celebrity collaborations are nothing new—but the way they’re marketed ...

Nike (NYSE:NKE) recently announced an innovative collaboration with Kool-Aid, unveiling the vibrant Nike x Kool-Aid Ja 2 sneaker, which incorporates playful design elements inspired by NBA star Ja ...