Applebee’s and IHOP are making sales and traffic gains after the company emphasized both brand’s low-price menu items this ...

The basis of Skims’s success is its solid product. “They’re relentlessly well-executed basics,” says Katy Lubin, VP of brand ...

Research and Development expense was $2.9 million for the three months ended September 30, 2025, versus $2.3 million for the comparable 2024 period, an increase of approximately 26% primarily due to ...

Industry insiders say excluding landing page viewership from TRPs could shrink annual spends on this marketing channel by up ...

The primary purpose of Wendy’s Project Fresh turnaround plan is to prioritize growth of AUVs and profitability. One way to ...

Let me say the quiet part out loud: if an agency agrees to only get paid on performance, you should ask yourself who’s ...

New appointments, continued product innovation and planned global expansion, means EDAC is well positioned for 2026.

It’s not uncommon lately for young consultants to spend weeks at a time “on the bench,” waiting to be drafted by a project ...

This shift in audience behavior has driven a reshuffle in the digital marketing ranks. Brands that embraced new platforms ...

Vibe coding can make you a more efficient programmer, but like most tools, you need to learn how to use it before you can ...