Rao's research paper, written with Andreas Kraft of the University of Chicago, examines a pop-culture example of demand lockout: R-rated movies ... We show that locking out potential demand ...
Deadpool & Wolverine, starring Ryan Reynolds and Huge Jackman, became the highest-grossing R-rated film of all time, and Pixar’s Inside Out 2 became the highest-grossing animated film of all time.