Rao's research paper, written with Andreas Kraft of the University of Chicago, examines a pop-culture example of demand lockout: R-rated movies ... We show that locking out potential demand ...
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Disney stock price takes off today with a big boost from R-rated ‘Deadpool & Wolverine’ and animated ‘Inside Out 2’Deadpool & Wolverine, starring Ryan Reynolds and Huge Jackman, became the highest-grossing R-rated film of all time, and Pixar’s Inside Out 2 became the highest-grossing animated film of all time.
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