Varsity Brands, the leading platform for team Sport and Spirit solutions through its divisions BSN SPORTS and Varsity Spirit, ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

Youth travel sports are squeezing parents financially with stay-to-play policies, in which tournaments require hotel stays to participate, then collect hidden kickbacks. The practice might violate ...

Uncertainty spread as officers searched the sprawling convention center for more than an hour before announcing there was no ...

The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...

Natalie Gould, Sport Performance and Development Manager, “Following the success of the Varsity Sport Festival last year which saw over 250 students from the three universities, we are excited to be ...

Atlanta and New York-based Eastside Gol f has also been given its own shot THE PLAYERS aesthetic, and the cult favorite brand ...

This year, they made it happen. For the 2025 Houston Rodeo and Bun B’s Birthday Bonanza, PURPLE BRAND collaborated with Crown ...

The Texas Rangers recently got into an awkward spot of bother after it released a new hat featuring a design with a ...

The recent Marist Brothers Linmeyer Women-in-Sport Festival showcased the incredible talent of young female athletes while promoting unity, sportsmanship, and gender equality in athletics.

Jason Rockwell will not be reinstated as head coach of junior varsity basketball at Emerald High School for reasons currently ...

Thanks to a sudden influx of spring gear, Commission, one of the most exciting emerging brands on the planet, is poised for a ...