Up top, the rapper wore a bulky varsity jacket featuring panels of cozy gray fabric, silky brown fabric, and ribbed stripes ...

Miu Miu is turning all the It girls into sexy scholars, and we are here for it. As the latest star to rep the brand’s Ivy ...

Fresh off announcing its expansive Spring/Summer 2025 collection, Supreme is returning with another offering via collaboration with Nike.

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ...

The BSN Sports and Varsity Spirit parent has received a strategic investment from NY-based private investment firm, Patricof Co whose clients are professional athletes. ... Log in to view full article ...

We are excited to join forces with Patricof Co,” said Adam Blumenfeld, CEO, Varsity Brands. “With P/Co’s consumer insights ...

Includes reviews of Varsity Ford from DealerRater. Want to share your experience with this dealership? We brought our grandson to Varsity Ford so he could buy a car. Al Oxley was our salesman.

Whether your teen outgrew everything or you need to replace old leggings, we find the best athleisure brands to shop.

Now, in her post-royal era, Meghan Markle has As Ever, another lifestyle brand with a new name, which she says is sort of an extension of the blog. As Ever, previously called American Riviera ...

The competition resumed at 8 a.m. Sunday, "with athletes and our crowd in good spirits," Varsity Brands, who run the NCA cheer competition, said in a statement. Varsity Spirit President Bill Seely ...

Think: nostalgic graphics and cuts, varsity jackets, funky patterned jeans, animal print, and more. Lookin' for a masterpiece? You'll find several at KÍLÈNTÁR, a brand that has conquered ...

In brand strategy, “brand personality” refers to a unique blend of human characteristics associated with a brand. These traits shape how people perceive and interact with the brand, whether seen as ...