Growth today isn’t about reaching more people. It’s about reaching the right ones, at the right time, with the right message.

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

PRNewswire/ -- uLab Systems today announced the release of uDesign(R) Cloud 2.0, a major platform update that brings core clear aligner workflows--including segmentation, self-planning, and printing ...

As customers fragment, general market marketing is capping growth. Here’s why trust and relevance now determine which brands ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

The Flash Crash remains a reminder of what happens when automated systems act faster than humans can interpret—and when the ...

The future of customer targeting isn't about knowing more—it's about acting faster and smarter on what you already know.

India’s next phase of growth will reward companies that refine before they multiply. Brands — that improve marketing ...

AI has erased the old divide between customer experience and data infrastructure. Marketing and data engineering now function as one connected discipline. Historically, customer experience has ...

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

This launch marks a shift in how marketers utilize AI on a day-to-day basis. Gaining access to the right customer data and insights remains a bottleneck for many teams, slowing decisions and delaying ...

Explore the fundamentals of CardSpace technology, its role in the identity metasystem, and lessons for modern enterprise SSO and CIAM solutions.