Bedi emphasised the shift from traditional TV to digital streaming, the unmatched engagement levels of curated content, and the impact of streaming on advertising ROI.

Sir Martin Sorrell emphasised the transformative role of AI in advertising. He called for automating media planning, stating that algorithmic solutions would improve marketing effectiveness. Sorrell ...

The 54th edition of the International Film Festival Rotterdam kicked off with Dutch film Fabula on Thursday night at the Oude ...