Warner Bros. Discovery plans to A/B testing on photo thumbnails for HBO Max, employees told BI. Netflix, Disney+, and Hulu ...

HBO Max is back. The Hollywood Reporter reported on Tuesday that Warner Bros. Discovery would officially rebrand its Max ...

The resurrection of HBO Max comes ahead of the platform's expansion, and Warner Bros. Discovery's upcoming split.

Streaming service Max has officially changed its name to HBO Max once more. What does that mean for the average viewer?

Warner Bros. Discovery has settled on a date to reskin the Max streamer back to HBO Max: Early this Wednesday morning, ...

HBO Max continues its efforts to rebrand and attract new subscribers, but its latest decision to cut family-friendly channel ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by ...

HBO Max has been going through a strange brand reimaging in the last five years, and it’s affecting their own social media ...

Warner Bros. Discovery concluded that ditching the ‘HBO’ name might give Max more traction with families with children and viewers in America’s heartland. April 12, 2023 ...

Leaders of AT&T, WarnerMedia and Warner Bros. have spent the last week defending their strategy of putting films on HBO Max at no extra charge for 31 days, arguing that it is a boon for consumers ...

Warner Bros and HBO Max said Wednesday that they have created Warner Max, a new film label that will serve as the feature production arm of the streaming service that’s launching in May.. The ...

Will your favorite HBO Max shows and movies survive Warner Bros. Discovery's new world order? The unexpected vaulting of "Batgirl" was not even where the bloodletting started.