Subliminal perceptions, also known as subliminal messages, are messages, either visual or auditory, that are presented just beyond the threshold of human perception. A subliminal perception may not be ...

Scientists and thinkers have been studying the unconscious mind — the part of the brain where things like memories and motivation occur — for hundreds of years. You may have heard of advertisers using ...

While the U.S. Congress has never passed a law restricting subliminal advertising, government agencies have said the practice is unfair and could result in enforcement, especially for broadcast ...

Subliminal messaging – we’ve all heard about it. But it doesn’t really work, right? New research from Valentin Dragoi’s lab at the University of Texas at Houston suggests that subliminal images can ...

Two recent studies on subliminal messages have found that subconscious visual cues can improve athletic performance and reduce negative age stereotypes of physical ability. The latest research shows ...

The idea that we can be influenced by ads we don’t consciously detect is one of most intriguing in consumer psychology and has attracted a lot of attention over the years. Since the 1950s, people have ...

Back during the 2000 presidential election, George W. Bush’s campaign aired an attack ad against Al Gore’s health-care plan that featured a bizarre quirk. Near the end of the ad, the word “RATS” ...