Donald Trump continues to ramp up tariff rates even as they face pushback in court. Here's what it will mean for you and your ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

President Donald Trump’s tariff regime may not be having the desired effect of bringing manufacturing back to the US yet, but ...

Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The first AI-powered product could launch later this year.

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel entered into a strategic partnership with OpenAI Thursday as part of the toymaker’s pursuit to develop AI-powered ...

Mattel's got another "Gone in 60 Seconds" kind of Red Line Club collectible on the way. Get it now if you don't want to pay ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of ...

Mattel, one of the world's largest toy manufacturers and known for Barbie dolls and "Hot Wheels" toy cars, wants to launch AI ...