Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its first ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The first AI-powered product could launch later this year.

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Mattel entered into a strategic partnership with OpenAI Thursday as part of the toymaker’s pursuit to develop AI-powered ...

Mattel (MAT) is teaming up with OpenAI to integrate the latter's artificial intelligence tools into its toys. The Toy Book editor in chief and The Toy Insider senior editor James Zahn speaks with ...

Mattel partners with OpenAI to use artificial intelligence in developing interactive toys and digital experiences, with ...

Mattel has entered into a strategic collaboration with OpenAI for AI-powered products and experiences based on its stable of ...

Mattel, one of the world's largest toy manufacturers and known for Barbie dolls and "Hot Wheels" toy cars, wants to launch AI ...