As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

The move comes at a time when toy manufacturers are battling a muted demand backdrop as consumers rein in spending to brace for the economic fallout of US President Trump's shifting trade policy.

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

While PS5 was launched five years ago, Sony launched PS5 Pro in November last year with moderate improvements to gameplay.

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

Poco is gearing up for the launch of its next flagship, the Poco F7, and if early details are anything to go by, it’s set to make quite an entrance. While the official launch date remains under wraps, ...

WhatsApp is reportedly developing a feature to scan documents with the camera for iOS users, enabling them to rapidly capture documents directly within WhatsApp, adjust the border to frame the content ...

In a significant move, Apple has expanded its popular Live Activities feature to the iPad and Mac for the first time with the highly anticipated iPadOS 26 and macOS Tahoe updates.Originally launched ...