Apple reportedly paid $2.5 billion for a 10-year deal with Major League Soccer. This gives Apple global media rights and ...

The average MLS Season Pass match broadcast is drawing 120,000 unique viewers, according to MLS Commissioner Don Garber. What ...

Both teams have plenty of firepower to come away with a win on Wednesday night. Lionel Messi, Sam Surridge and Evander are on ...

MLS Commissioner Don Garber offered the public a rare bit of data regarding viewership of live matches under its media deal ...

MLS and Apple announced broadcast details for their upcoming subscription-based production starting in 2023. Here's what you need to know.

MLS is still fighting for viewership in the U.S. sports landscape. Can the league's partnership with Apple TV help it break through the noise?

The league would like the MLS Cup final to air concurrently on a linear network and in front of the paywall on Apple TV through at least 2026. Other MLS playoff games will air on Apple TV’s ...

Additionally, since Apple’s MLS Season Pass is a subscription service ($14.99 per month or $99.99 per year), there may also be a sense of duty on the company’s part to at curate advertising to ...

Hopefully, Apple and MLS expand their options and increase the value proposition to really show other leagues the power that Apple can have in sports. Services and Software Guides ...

Apple’s hope will be that Messi makes MLS more relevant both domestically and internationally, driving up numbers of subscribers to the MLS Season Pass and also to Apple’s TV+ service.

Apple is working to capitalize on that with its biggest MLS push to date for the 2025 season, which begins Saturday. "We have the best player in the world playing in the United States, playing in MLS.