In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

Tension: Marketers rely on data to guide SEO—but many still feel like they’re guessing in a world where user behavior is ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

Garry C. Myers III didn’t fit the mold of the modern CEO. He wasn’t flashy, he didn’t go viral, and he never made headlines ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

In December 2011, two giants in the travel marketing world—MMG Worldwide and Ypartnership—announced a merger. The newly ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...