MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: Klaviyo’s Global AI Shopping Index. Click to enlarge. AI is already disrupting online ...
If HubSpot’s August 2025 update was the fireworks show, September is the cleanup crew: tidy, practical and exactly what your teams need to move faster with fewer mistakes. This month’s highlights ...
ExactTarget, the tool that would go on to become Salesforce Marketing Cloud after it was acquired by Salesforce in 2013, was launched 25 years ago this year. Marketing Cloud CMO Bobby Jania likes to ...
Salesforce officially launched Agentforce 360 today, its new AI-driven platform that embeds virtual agents across its ecosystem — including Slack. Announced just ahead of Dreamforce, the rollout aims ...
The rush to embed AI into every layer of business software has created a new reality for enterprise buyers: AI is now a line item — and an expensive one. Software that once enabled work now promises ...
I recently spoke with a prospect who knew they had a problem. Sales were slowing, retention was slipping and lifetime value barely stretched past six months. On paper, the near-term numbers looked ...
In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...
Digital asset management (DAM) news, analysis, trends, information, and how-to guides from MarTech, the publication of record for marketing technologists.
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