The rise of social media was quickly followed by the advent of the “influencer” – an online content creator who ...

Listening is powerful action as it is a singular in nature with a multiplier effect. Think listening to a live music show, the radio or a speech. Each person hears a unique audio experience and reacts ...

Telco ads are best placed to highlight modern interactions and the spirit of connectivity – and MTN’s Cheeseboy shows how ...

In a digital era where people Google before they greet, reputation tends to travel quicker than your resume. One wrong ...

Navigating Google Analytics 4 (GA4) can be challenging, even for experienced marketers. Zintle Nkomo With a new interface, an ...

Every July, we celebrate World PR Day: a tribute to an industry rooted in storytelling, strategy, and genuine influence.

Brands that educate provide information on various price points, rather than sell you the most expensive item or the stock ...

Here's one for the media annals! Mark Knocker, founder of Marnox Media, sent through Die Bomb Squad video for us ...

Radio, a cornerstone of media consumption for more than a century, is in the midst of a significant transformation. While ...

The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...

In today’s fragmented media landscape, the need for precision, personalisation, and performance has never been more critical. Advertisers are under ...

Media capture happens when media outlets lose their independence and fall under the influence of political or financial ...