Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...
For their Year of the Snake campaigns, luxury brands in China are digging a little deeper into imagery and symbolism to avoid ...
EXCLUSIVE: The remit encompasses media planning and buying across a portfolio of Volkswagen Group China's offerings over a ...
She once dreamed of covering war zones, not crafting ad campaigns. But a surprising turn of events led this TBWA Australia ...
The streaming platform is eying a growing piece of the $25 billion spend on connected TV, with geographic expansion of its ...
No trade war? That's the good news. The bad news? China's economic struggles could still stifle Asian advertising growth, impacting sectors like luxury goods and automobiles, says analyst Ian ...
VML's Gareth Jones steps in to lead global growth at Ralph, partnering with CEO Chris Hassell to reenergise the agency's key ...
Accounting firm EY has released a film as part of its “Shape the future with confidence” platform to illustrate how the ...
Sutha, formerly president and global chief client officer at McCann Worldgroup New York, will now helm Publicis Groupe’s ...
Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.
The two groups will continue to operate independently and compete in pitches for the time being, as the M&A deal could take a ...
Mastercard's chief marketing and communications officer explores quantum marketing, big tech, purpose, sonic branding, and ...