In this interview, we sat down with Michael Wamberg, head of AI at Nexta, to discuss how marketers can boost ROAS (return on ...

The study reveals a shift toward connected TV (CTV) as the primary platform for live sports, signalling a new era in how fans ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand ...

Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates. Google parent company Alphabet has ...