Explore key strategies to boost engagement and ROI in virtual events by selecting the right format and implementing effective tactics.

Account manager and project manager roles both differ and overlap—and collaboration, even integration, between both roles can ...

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.

Just five companies are expected to attract over half of global advertising spend this year, according to recent research from WARC. The forecast was based on data from a survey of media owners, ...

Most marketing and ad agencies receive fixed or labor-based - rather than commission-based - payment, but see how agency compensation models are changing, according to this ANA study.

Marketing Strategy - In our fast-paced, always-on, agile, want-it-yesterday, mile-a-minute world... there is a critical need to slow down. Why? Because doing so allows you to achieve real ...

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study ...

The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...

Loyalty rewards programs increase customer engagement and retention. Here is a 5-step loyalty program promotion process that leads to fiercely loyal customers.

SEO - Some 63% of Americans say they use Reddit as a search engine regularly, according to recent research from Adobe Express.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

The main reasons consumers follow brands on social media are to learn about products/services and to be entertained, according to research. Find out more, including why people unfollow brands.