Audience measurement and data analytics company CSM Media Research has been selected to carry out official television ...

Insights platform Discuss has launched an AI interview tool that uses AI agents to carry out and analyse consumer interviews.

Comscore said the data would help provide advertisers, agencies and brands with a clearer idea of how consumers are using AI ...

Businesses in the UK are facing issues in adopting AI despite widespread understanding of the technology’s long-term ...

Consumer analytics and advertising platform CivicScience has formed an industry initiative to provide ongoing analysis of ...

Customer relationship management giant Salesforce has agreed to acquire AI cloud data management company Informatica for ...

Niamh Fitzpatrick, chief product officer at Pureprofile, said: “With Insights Creator, teams can tap into fresh ...

Self-serve pricing platform Priceagent has appointed Oscar Carlsson and Philip Carls to its board of directors.

Havas Media Network has launched its global technology, data and analytics consultancy arm CSA in southeast Asia, with James ...

Data, analytics and performance product company Outra has made five senior appointments, including Ryan Shiels as chief ...

The agreement with OzTAM follows an arrangement in 2022 between Netflix and UK television measurement service Barb to become ...

Human insight company One Minute to Midnight has appointed Hannah Rogers to a senior global position working on client ...