McDonald's is losing some of its low-income customers, and it sounds like the fast food chain has a plan to get them back. During an earnings call last week, McDonald’s CEO Chris Kempczinski admitted ...

The fast-food giant has pushed a return to value pricing, but that's only the beginning of McDonald's planned changes.

Others lamented the absence of wraps from the Angus Snack Wrap line (featuring half an angus burger patty), which came in ...

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

“Consumers responded favorably to the return of the Snack Wrap,” R.J. Hottovy, head of analytical research with Placer.ai, ...

McDonald’s is leaving “no stone unturned” when it comes to finding ways to drive traffic-led growth and strengthening its ...

Rivals such as Chipotle Mexican Grill Inc. and Pizza Hut are grappling with pullbacks as they struggle to convey to customers ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

McDonald’s stock jumps 4% as Q2 earnings beat estimates, fueled by value meals, digital growth, and global sales gains.

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...