The fast-food giant has pushed a return to value pricing, but that's only the beginning of McDonald's planned changes.

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

Earlier this month, McDonald's officially brought the Snack Wrap back to the menu for the first time since removing it from the menu nine years ago. Since its return, the menu item has generated a ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

The Snack Wrap first appeared on McDonald's menus across the nation in 2006 and was a staple on the menu for a decade before it was phased out nationally in 2016, according to the fast food giant.

Popeyes is offering customers a free Popeyes Chicken Wrap from July 10 to 13 with a small purchase at participating restaurants in the United States. The promotion comes amid the return of the ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

NRN reports that McDonald's traffic jumped 15% on July 10, the day Snack Wrap launched, according to data from Placer.ai, which provides location-based data to public and private organizations ...