Comscore's State of Programmatic 2025 offers survey-based data that reveals where advertising budgets are going in 2025 (think CTV), how quickly marketers are turning to cookie-free (48% cookie-free ...

CTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more. The post 2025 is the year for B2B brands to embrace CTV appeared first on ...

Advertisers using CTV for better targeting capabilities and engagement opportunities, thanks to expansion of internet access ...

While public relations specialists tend to favor traditional media outlets for good reasons, their reluctance to use ...

With a DAZN subscription, you can stream the entire NFL season including the big game. The subscription also includes MLB ...

Aaron Goldman, CMO at Mediaocean, dives into how CTV will knock out linear in this year’s ad spend smackdown. Spoiler alert: ...

Got. Edith Dumont has dissolved provincial parliament following Doug Ford’s request, triggering early election call on ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the ...

The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be ...

Got. Edith Dumont has dissolved provincial parliament following Doug Ford’s request, triggering early election call on ...

By making it easy for millions of small advertisers to buy CTV ads, these platforms will gain a larger pool of brands to ...

OpenX Technologies, the omnichannel supply-side platforms, has announced the promotion of Tyler Romasco to SVP, Global ...